The PriMoha Journal
Research-backed guides and honest takes on sizing, fit and shopping — from the team building plus-size-first clothing for Indian bodies.
The sizing problem most Indian women blame on themselves is actually a data problem.
31 August 2026 · 3 min read
Plus-size women are the majority of Indian women by some estimates — so why does the industry still treat them like a niche?
24 August 2026 · 2 min read
A five-minute guide that saves you from three-quarters of online sizing disasters.
17 August 2026 · 2 min read
A market that was ignored for a decade is suddenly worth paying attention to. Here's the actual data behind the shift.
10 August 2026 · 2 min read
It sounds like magic. Here's what's actually happening to your photo when you use it — and the questions you should be asking.
3 August 2026 · 2 min read
Everyday wear is slowly improving. Occasion wear — the clothes that matter most — is still years behind.
27 July 2026 · 2 min read
"Size inclusive" has become a marketing phrase. Here's how to tell if a brand actually means it.
20 July 2026 · 2 min read