Real questions, answered plainly.

Most retailers design for a standard size run and scale the pattern up for larger sizes — which is exactly why fit, drape and proportion often go wrong at the larger end. PriMoha starts from the opposite direction: every garment is engineered plus-size-first, using body research on Indian women, with the full XS–14XL range treated as one continuous, deliberately designed line rather than a bolt-on.

Designed for, not resized. Garment construction accounts for how fabric moves and drapes across fuller proportions from the pattern stage, and every new SKU is physically measured and quality-checked in-house before it's ever listed — not just graded up from a base sample.

Yes. Curation spans everyday essentials, workwear, and occasion-led edits — including bridal and festive collections — so the same platform works for a Tuesday at the office and a wedding season invitation, not just loungewear.

Authentic representation is a listing requirement, not a marketing choice. Every catalogue image is required to feature plus-size models or PriMoha-approved AI imagery meeting the same visual standard — a brand cannot list a product on PriMoha without meeting this bar.

Every new product clears a physical quality audit before it goes live, garments are held to a strict measurement tolerance, and legal-metrology and textile-labelling compliance is a contractual requirement for every brand on the platform — quality control most single-brand plus-size labels in India don't operate at this scale.

Yes — the same catalogue, the same Fit Engine, the same Fitting Room and the same return terms apply nationally. Delivery timelines are naturally longer outside metro hubs (see Shipping below), but nothing about sizing, quality or service is metro-exclusive.

Yes. You earn 1% of invoice value on every kept purchase, an additional 1% when an entire order goes through with no return, and 1% more for a compliant photo review — points vest once the return window closes with no open dispute.

XS to 14XL. PriMoha is built plus-size-first, which means larger sizes are the starting point for pattern-making and photography — not a scaled-up afterthought bolted onto a standard run.

No. PriMoha is size-inclusive but plus-size-first — every size from XS to 14XL is sold on the same platform, styled with the same care.

Most Indian retail sizing is adapted from Western or East Asian measurement charts rather than measured from Indian women directly. A 2024 national anthropometric study scanned over 13,000 Indian women across every state using 3D body-scanning technology and found this data gap contributes to garment returns running 20–40% of apparel e-commerce sales.

PriMoha's Universal Fit Engine (UFE) is built on body research specific to Indian women, not an imported chart, precisely to close this gap.

Source: "Comprehensive Analysis of Body Shapes in the Indian Female Population: A National and Regional Study," AHFE International Open Access, 2024. Read the study.

PriMoha's in-house sizing system, run as two engines — one for top wear, one for bottom wear — that maps your measurements to a recommended size using research on Indian body proportions rather than a generic international size chart.

It's a probability-based recommendation, not a guarantee. Fabric, drape, cut and personal preference still play a role — the Fit Engine narrows the guesswork, it doesn't eliminate the judgment call entirely.

The anthropometric research underlying the Fit Engine covers women across every state, and the same 2024 national study that informs it found notable regional variation in body shape and proportion across India — a big part of why a single imported size chart serves Indian shoppers poorly in the first place, whether they're shopping from Mumbai or a smaller town.

Source: "Comprehensive Analysis of Body Shapes in the Indian Female Population: A National and Regional Study," AHFE International Open Access, 2024. Read the study.

Share one front-facing photo, pick any outfit, and the Fitting Room renders how it will drape on your body — before you buy.

No. Your photo is transmitted to our processing partner as an anonymised, non-reversible token — no name, contact detail, or account link travels with it. The partner's processing cache is purged within 24 hours of your session ending.

Only if you opt in. Saved outputs are encrypted at rest on servers in India and are accessible only to you and to PriMoha personnel under role-based access controls for platform operation and abuse moderation.

Yes, it's included for every shopper browsing the catalogue — no separate charge or subscription.

It's built on the same Indian-body research as the Fit Engine, not a generic render scaled up — the point of building this in-house rather than licensing a generic global try-on tool was specifically to get drape and proportion right across the plus-size range, not just approximate it.

Yes, across India. Indicative delivery windows from dispatch: metro cities 2–4 business days, tier 2/3 cities 4–7 business days, remote or semi-urban pincodes 7–10 business days — subject to courier serviceability shown at checkout.

Where the pincode is serviceable for COD, yes — pay in cash or UPI at the door. Availability is based on objective, non-discriminatory criteria such as order value and delivery history, never on personal characteristics.

Via OTP sent to your registered mobile number for prepaid orders. If something's wrong after OTP confirmation, you have 48 hours to raise a dispute with supporting evidence.

You get a replacement or a refund, your choice, within seven working days of the loss or damage being confirmed. An unboxing video helps but is never mandatory to file a claim.

Each product page states its own window — typically five or seven calendar days from delivery — before you buy, so there's no surprise after.

Measurements within ±8% of the specification stated on the product page are standard manufacturing tolerance — consistent with apparel-industry convention — and aren't treated as a defect. Beyond that threshold, the return is honoured in full.

Refunds are initiated within 48 hours of your return clearing quality check. Funds then follow Reserve Bank of India timelines: UPI/wallets around 2 working days, cards up to 5, bank transfers up to 3 — counted from the payment gateway's settlement date. Delays beyond the RBI's timeline entitle you to compensation under its harmonised TAT framework.

Reference: Reserve Bank of India, Payment Aggregator / Payment Gateway TAT-Compensation guidelines, circular dated 20 September 2019.

Custom or made-to-order pieces (unless a defect is confirmed), and intimates or swimwear once the hygiene seal is broken. Your statutory rights for genuine defects are unaffected either way.

Yes, free of charge, any time before the order is handed to the logistics partner.

Yes. PriMoha is the Data Fiduciary under the DPDP Act, 2023, and processes personal data under its consent and purpose-limitation requirements — including granular, withdrawable consent for the Fit Engine, Fitting Room and marketing separately.

No. Anthropometric data is pseudonymised and segregated from your identity before any recommendation engine touches it, and is never shared with brands or third parties in an identifiable form.

Yes — verified erasure requests are completed within 30 days under Section 12 of the DPDP Act, except where the law requires PriMoha to retain data, or the data is needed to defend a legal claim, in which case it's marked, isolated and disclosed to you rather than deleted outright.

No. Payments run exclusively through PCI-DSS-compliant, RBI-regulated gateways. PriMoha stores no card numbers, CVVs or UPI credentials.

Email [email protected] with the subject line "DPDP Rights Request" for access, correction, erasure or nomination requests.

No. Photo reviews are uploaded only by customers who purchased the item, and are never edited to favour a brand.

The point is a thank-you for the effort of sharing a real fit reference for other shoppers — it's tied to submitting the review, not to the star rating given.

KYC is verified within 14 working days of a complete submission. Catalogue access opens within 24 hours of e-signing the Vendor Marketplace Agreement.

One all-inclusive rate covers commission, forward and reverse logistics for platform-honoured returns, three-tier quality control, and PriMoha packaging — no hidden line items.

On or before the 20th of the following month, for orders that have cleared their return window. Registered MSMEs settle on MSMED Act timelines.

Start with the Customer Resolution Desk — [email protected] or +91 89560 50777 — acknowledged within 48 hours, resolution targeted within 15 days.

Escalate to the Grievance Officer at [email protected] — a substantive response within 7 working days, resolution within one month.

The National Consumer Helpline (1915), your local Consumer Commission, and — for data matters — the Data Protection Board of India remain open to you at any point.