Your Size & Fit Guide

How to Measure Yourself

The right size starts with the right measurement.

Five minutes with a tape measure beats ten returns. This guide walks you through the three measurements every PriMoha garment is drafted against — slowly, accurately, and in your own wardrobe.

The three measurements

Measure step-by-step

Work through these in order. Each measurement informs the next, and taking them in sequence is the easiest way to stay consistent from one session to the next.

Step 1

Bust

The widest measurement across your chest. Determines tops, dresses, blazers and anything that fits over the shoulders.

1Wear a well-fitting, non-padded bra so the silhouette is true to your shape.
2Stand naturally with arms relaxed at your sides, looking straight ahead.
3Wrap the tape around the fullest part of your bust, keeping it parallel to the floor.
4Breathe normally — don't hold your breath or expand your chest.

Pro tip

If you're between sizes, go up one size for woven fabrics and stay true to size for stretch.

Step 2

Waist

The narrowest part of your torso — usually about an inch above the belly button. Anchors dresses, fitted tops and high-rise bottoms.

1Bend gently to one side; the crease that forms marks your natural waist.
2Stand back straight and wrap the tape around at that crease, keeping it level.
3Don't suck in. Relax your stomach so the number reflects how garments will actually sit.

Pro tip

If a dress lists a 'fitted waist', this is the number it's drafted against — not the trouser waist measurement.

Step 3

Hips

The widest part of your hips and seat. Determines bottoms, fitted skirts and the lower half of any dress.

1Stand with your feet together so your hips are in their natural resting position.
2Wrap the tape around the fullest part — typically 7–9 inches below your natural waist.
3Keep the tape level all the way around. Use a mirror, or have a friend check the back.

Pro tip

If your seat sits lower than your hip bone, measure both points and use the larger number to size bottoms.

For accuracy

Four habits that make every measurement count

Measure at the same time of day

Body measurements shift slightly through the day — first thing in the morning gives the most consistent baseline.

Don't pull the tape tight

It should sit flush against your skin without compressing. A tape pulled tight can read a full size smaller than reality.

Take each measurement twice

If the two readings differ, take a third. Use the median — it's almost always the most accurate.

Record in both inches and cm

PriMoha lets you toggle the size chart between units. Having both saved means you can shop from any brand's chart.

Found your numbers? Match them to your PriMoha size.

Every brand on PriMoha maps to one canonical size chart. The size you shop for is the same size, every time.

View the Size Chart

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Your Size & Fit Guide

The right size starts with the right measurement.

Measure step-by-step

Bust

Waist

Hips

Four habits that make every measurement count

Measure at the same time of day

Don't pull the tape tight

Take each measurement twice

Record in both inches and cm

Found your numbers? Match them to your PriMoha size.

Your Size & Fit Guide

The right size starts with the right measurement.

Measure step-by-step

Bust

Waist

Hips

Four habits that make every measurement count

Measure at the same time of day

Don't pull the tape tight

Take each measurement twice

Record in both inches and cm

Found your numbers? Match them to your PriMoha size.